Gut Feelings : The Intelligence of the Unconscious (9780143113768)

Why is split second decision-making superior to deliberation? Gut Feelings delivers the science behind Malcolm Gladwell's Blink. Reflection and reason are overrated, according to renowned psychologist Gerd Gigerenzer. Much better qualified to help us make decisions is the cognitive, emotional, and social repertoire we call intuition, a suite of gut feelings that have evolved over the millennia specifically for making decisions. Gladwell drew heavily on Gigerenzer's research. But Gigerenzer goes a step further by explaining just why our gut instincts are so often right. Intuition, it seems, is not some sort of mystical chemical reaction but a neurologically based behavior that evolved to ensure that we humans respond quickly when faced with a dilemma (BusinessWeek).

Product details

• Format Paperback | 280 pages
• Dimensions 129 x 196 x 14mm | 195g
• Publication date 01 Jul 2008
• Publisher Penguin Books
• Publication City/Country New York, NY, United States
• Language English
• Edition Statement Reprint
• Illustrations note Figures
• ISBN10 0143113763
• ISBN13 9780143113768
• Bestsellers rank 158,178

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